Brand Philosophy

Choi Fung is the first personal care and skincare manufacturing facility in Hong Kong accredited by SGS for GMP and certified for ISO 9001 and ISO 22716:2007. Since its establishment in 1995, the company has built a strong reputation and owns multiple well-known in-house brands, including Joseristine and JimmBENNY. Today, Choi Fung operates 32 retail stores across Hong Kong.

 

Our Products

Choi Fung’s in-house products are beloved by consumers for their quality and innovation. Our flagship collections include the H2O Hydrating Series, designed to accompany young individuals in their growth journey, and patented products that merge science with skincare innovation, such as the C60 Infinite Series and Time Reverse Rejuvenating Essence. Among our most iconic lines, the White Musk Series has achieved immense popularity, winning loyal customers with its timeless appeal.

 

Our Mission

Guided by the principle “Quality as our benchmark, service from the heart,” Choi Fung is dedicated to delivering the most cost-effective, high-quality products. From raw material sourcing to product development, quality control, packaging, and sales, every step is carefully managed in-house.

We continuously innovate and optimize to meet the evolving needs of our community. In recent years, environmental conservation has also become one of our missions. Not only are our products crafted with natural ingredients and gentle formulations, but we also actively participate in initiatives such as the iRecycle campaign to contribute to the well-being of the planet.

To expand this vision beyond Hong Kong, Choi Fung Hong Sdn Bhd was established as a subsidiary in Malaysia. Acting as the principal and sole distributor, it is rapidly expanding sales channels within Malaysia and Singapore, bringing Choi Fung’s trusted products to an even wider audience.